LeBron James, one of the most renowned names in the NBA, has recently made waves in the world of collectibles by striking an exclusive multi-year trading card partnership with Fanatics Collectibles. This move spells the end of his longstanding relationship with Upper Deck, marking a significant shift in his collectibles journey.
In a statement released by Fanatics, LeBron James expressed his excitement about the partnership and his desire to connect with fans on a deeper level. He emphasized the importance of celebrating the accomplishments of athletes at the prime of their careers, both the monumental and the subtle milestones that shape their journeys. This sentiment highlights LeBron’s commitment to his fans and the recognition of the impact sports can have on individuals and communities.
To kick off this new partnership, Fanatics has announced the release of a special trading card featuring LeBron and his son, Bronny James. This exclusive card, part of the 2023-24 Bowman University Chrome Basketball set, will be a 1/1 on-card dual autograph. It captures LeBron in his St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. This unique card serves as a homage to the James family legacy and the bond between father and son. The set will also showcase talented women’s college basketball players Caitlin Clark and Paige Bueckers, among a roster of 100 players.
Fanatics Collectibles CEO Mike Mahan expressed his excitement about welcoming LeBron James to the Fanatics family. Mahan believes that LeBron’s collaboration will push the boundaries of the collectibles hobby and ignite a new level of enthusiasm among fans and collectors. This partnership signifies Fanatics’ commitment to creating valuable and memorable experiences for collectors across the globe.
In addition to the trading card release, Fanatics has also launched a captivating video titled “Origin of Greatness.” Narrated by LeBron himself, the video offers a glimpse into the early moments of various Fanatics athlete partners, showcasing their journeys from promising athletes to celebrated figures in sports. This video aims to inspire collectors and fans alike, reminding them of the dedication and hard work that goes into achieving greatness.
The decision to partner with Fanatics is a significant milestone for LeBron James, as it marks the conclusion of his more than two-decade association with Upper Deck. Throughout their collaboration, Upper Deck played a pivotal role in elevating LeBron’s brand to new heights within the collectibles industry. They also supported the LeBron James Family Foundation in their efforts to make a positive impact on the community. Upper Deck acknowledges LeBron’s contributions and expresses gratitude for the time they have spent together as part of the Upper Deck family.
LeBron James’ exclusive trading card deal with Fanatics represents a new era in the world of collectibles, promising exciting opportunities for fans and collectors. As LeBron continues to dazzle on the court, this partnership ensures that his impact transcends the game and creates lasting memories for collectors worldwide.
