In a game-changing move within the sports collectibles world, Fanatics has clinched the rights to produce trading cards and stickers for the Premier League starting in the 2025/26 season. This power play by Fanatics marks a significant shift from the current license holder, Panini, which will continue its contract with the Premier League until May 2025.
Fanatics, known for its recent acquisition of the iconic Topps brand in January 2022, is already a heavyweight in the sports licensing arena. With rights to prominent leagues and events like the NBA, NFL, UFC, and Formula 1, as well as the Bundesliga and UEFA Club Competitions, the inclusion of the prestigious Premier League further cements Fanatics’ dominance in the industry. This deal is especially poised to amplify Fanatics’ presence in the European market, adding another feather to its cap of sports collectibles exclusivity.
The Premier League, boasting six of the world’s top ten most valuable soccer clubs, has a massive global following. This collaboration with Fanatics is expected to turbocharge the collectibles sector, given the sheer scale and passionate fan base of the Premier League. Will Brass, the Premier League Chief Commercial Officer, hailed the partnership, recognizing Fanatics’ pioneering spirit in driving innovation and enhancing fan engagement through collectibles.
David Leiner, President of Trading Cards at Fanatics Collectibles, shed light on the company’s strategic vision to penetrate the European trading card market, historically dominated by sticker collections. Leiner emphasized the Premier League’s interest in Fanatics’ unique approach to collectibles, as well as its stellar player relationships management. Notable partnerships with sports stars such as Tom Brady and Ronald Acuna Jr. further underscore Fanatics’ allure to the soccer realm.
Aside from this groundbreaking deal, Fanatics has already established strong e-commerce and licensed apparel ties with The Football Association (FA) and several Premier League clubs, solidifying its presence within English football. The collaboration promises a revamped collectibles landscape, offering fans worldwide a more immersive and expansive collecting experience once the 2025/26 season kicks off.
The melding of Fanatics’ expertise in sports licensing and the Premier League’s unparalleled reach and popularity sets the stage for a dynamic fusion of collectibles and soccer fandom. With a shared focus on innovation and fan engagement, this partnership between Fanatics and the Premier League heralds an exciting new chapter for collectors and soccer enthusiasts alike. Get ready to score big in the world of soccer collectibles with Fanatics leading the charge.
