In a dazzling showcase of creativity and collaboration, McFarlane Toys and the Ultimate Fighting Championship (UFC) have joined forces to launch a cutting-edge range of collectible figures that will captivate fans of both entities. Set against the backdrop of Las Vegas and Tempe, Arizona, the announcement on May 15, 2024, introduced a groundbreaking licensing agreement that promises to redefine the world of sports collectibles.
McFarlane Toys, renowned for its meticulous craftsmanship and attention to detail in the collectibles industry, revealed plans to partner with UFC, the foremost mixed martial arts organization globally. The partnership marks an incredible leap into the realms of physical and digital collectibles, showcasing intricate figures that showcase iconic UFC athletes and their thrilling moments inside the octagon.
Under the expert guidance of UFC’s licensing partner, IMG, the collaboration will bring to life a series of 6-inch figures that encapsulate the essence of UFC’s legendary roster. These exquisitely designed figures will be made available in physical form for traditional collectors, as well as digital versions tailored for enthusiasts of virtual collectibles.
Founder and CEO of McFarlane Toys, Todd McFarlane, exuded enthusiasm about the newly formed alliance with UFC. “UFC has solidified its position as a premier brand in the realm of sports, attracting a vast global audience with its adrenaline-packed events,” expressed McFarlane. “Crafting authentic, detailed figures that encapsulate the vigor and intensity of UFC battles is a thrilling prospect for us, and I am eager to witness the joy these figures bring to fans.”
Tracey Bleczinski, the Senior Vice President of Global Consumer Products at UFC, echoed McFarlane’s sentiments, emphasizing the profound bond UFC fans share with the sport and their unwavering demand for genuine merchandise. “Teaming up with McFarlane Toys, recognized for their expertise in creating intricate collectible figures, is an ideal match for us. We are excited to breathe life into our athletes in a manner that resonates with our dedicated fan base,” Bleczinski remarked.
Anticipated for release in the fall of 2024, the new line of UFC collectible figures will be accessible online and at selected retailers worldwide. Additionally, fans will have the opportunity to unlock digital products through a specialized platform at mcfarlanetoys.digital, ensuring a seamless fusion of physical collectibles and digital assets for an unparalleled collector’s experience.
This groundbreaking collaboration is poised to elevate the collectible landscape for UFC enthusiasts, providing them with a fresh avenue to engage with their beloved athletes and relive the electrifying moments of the octagon through top-tier, collectible figures that embody the spirit of UFC.
