Fanatics Collectibles, in collaboration with Fanatics Live, has announced the launch of an exciting new initiative called ‘The Ten’. This program is designed to showcase and reward the discovery of the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ presents a dynamic selection of 10 cards from various sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be rewarded with an impressive $10,000 in Fanatics Live credit.
‘The Ten’ will feature a monthly rotation of cards, carefully chosen for their popularity and rarity. Among the notable cards in the inaugural list are the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card. These cards represent a mix of legendary athletes such as Tom Brady and Steph Curry, as well as rising stars like MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. With brands like Panini, Upper Deck, Topps, and Bowman involved, ‘The Ten’ promises a diverse portfolio of coveted cards.
James Kollar, the senior director of marketing at Fanatics Live, expressed that ‘The Ten’ aims to enhance the collecting experience and give back to collectors and the hobby. The program is designed to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections. This involvement creates a sense of ownership and excitement among collectors.
Moreover, ‘The Ten’ serves as a platform to promote new products and generate renewed interest in existing releases through chase cards. This program enables dealers and collectors to showcase their rare finds, generating discussion and excitement within the community. Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’, celebrating major discoveries and announcing upcoming cards. A dedicated webpage will track the cards and their finders, further enhancing the narrative and showcasing the stories behind the collectors and their finds.
Initially, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, indicating its emergence as a community-focused platform. ‘The Ten’ program aims to leverage this growth and provide a unique storytelling aspect to the collecting experience. Through highlighting the stories behind the collectors and their finds, ‘The Ten’ offers a more personal and engaging experience for collectors.
In addition to the exciting rewards for finding ‘The Ten’ cards, the program may also include guest athletes and additional prizes, further enhancing the overall experience for collectors. Kollar expressed his enthusiasm for the program’s potential impact on the Fanatics brand and the collector community. With its commitment to community engagement and its unique approach to storytelling, ‘The Ten’ is poised to revolutionize the collecting experience and create a new level of excitement and interaction within the hobby.
In conclusion, Fanatics Live’s ‘The Ten’ program is an innovative initiative that highlights and rewards the discovery of the top 10 sports cards in the market. With its monthly rotation of cards, community engagement, and emphasis on storytelling, ‘The Ten’ promises to enhance the collecting experience and generate excitement within the collector community. Collectors who successfully pull one of these cards will be rewarded with $10,000 in Fanatics Live credit, further elevating the thrill of the chase.
