Topps, a division of Fanatics Collectibles, has just dropped a bombshell of an announcement that will surely excite fans of Disney, Marvel, and Star Wars. In a move that seems ripped straight from the pages of a comic book, Topps has revealed an expansion of their existing partnership with Disney Consumer Products to include global rights for creating trading cards featuring beloved characters and stories from Disney, Pixar, Marvel, and the ever-popular Star Wars franchise.
For the first time in the history of trading cards, Topps will be developing and distributing physical Marvel trading cards on a global scale. This groundbreaking move is sure to send ripples of excitement through the hearts of collectors worldwide, marking a significant milestone in the world of trading card fandom.
One of the first releases to come out of this beefed-up partnership is the highly anticipated Topps Finest X-Men ’97, set to hit the shelves in the first quarter of 2025. The release of this Marvel collectible trading card set aligns perfectly with the resurgence of interest in the X-Men franchise, making it a highly sought-after collector’s item.
But the collaboration doesn’t stop there. The expanded agreement between Topps and Disney encompasses both physical and digital trading cards for not only Marvel but also Disney, Pixar, and Star Wars franchises worldwide. While digital collectibles have been previously released through apps like Disney Collect! and Marvel Collect!, this new deal will see an influx of physical trading cards hitting the market, especially in the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed his enthusiasm for the expanded partnership with Topps, stating that they are thrilled to bring storytelling from across their brands to card collecting enthusiasts on a global scale.
David Leiner, President of Trading Cards at Fanatics Collectibles, also shared his excitement, emphasizing Topps’ dedication to enhancing the fan experience through innovative products. He highlighted the companies’ shared commitment to fan engagement and innovation, citing the success of their longstanding collaboration with Star Wars cards dating back to 1977.
While Topps has a well-established history of producing Disney, Marvel, and Star Wars trading cards in the EMEA region, the new agreement paves the way for a global expansion into markets such as the U.S. This collaboration promises to deliver an array of new and exciting trading cards that celebrate the magic of Disney, the creativity of Pixar, the thrill of Marvel superheroes, and the epic adventures of Star Wars.
Collectors around the world can expect fresh designs, unique collectibles, and immersive experiences as they delve into the world of these iconic franchises through the lens of trading cards. The expanded partnership between Topps and Disney Consumer Products marks a new chapter for trading card enthusiasts, offering unparalleled access to some of the most beloved characters and stories in entertainment history. Whether you’re a die-hard fan or a casual collector, this collaboration is sure to bring a whole new level of excitement to the world of trading cards.
